With innovation, market consolidation, and adapting to match hockey player needs, owner of Glide Strike decided to start a hockey gear company dedicated to the sport of hockey—specifically offering Hockey team wear, including shirt, pant, short and sock, also hoodie. With growth to meet global clients hockey gear need, G&S starts on hockey bags, hockey goals, hockey goal shooter and Hockey sticks. Based in HK, China, they were inspired by the surge in hockey's popularity for team and clubs in different level of hockey areas.

With brand effort, G&S hockey fans had MORE apparel options beyond replica jerseys and the occasional shirt or hat from equipment manufacturers. Recognizing this gap in the market, set out with a simple yet ambitious goal: to build a dedicated apparel brand for hockey that would resonate with fans and players.